The winter months are always challenging for the local NHS, especially for urgent care services. Our winter health plan was designed to be delivered across a range of phases that targeted different audiences with different calls to action to help reduce these pressures.
This included messages about flu immunisation, staying well in winter, NHS 111, community pharmacy and extended GP hours. We consciously used simple language and information about the urgent and emergency care system, alternative healthcare services, encouraging self-help and care as and when most appropriate.
Our aim with this year’s winter health campaign was to avoid using the word ‘A&E’ and instead build people’s trust and confidence not only in the local health services available to them but also in themselves to treat minor conditions and ailments by visiting their local pharmacy, calling NHS 111 or seeing their GP.
The campaign is still ongoing and will continue to do so until the end of March 2020.